The new MTN television commercial for the recently activated number portability scheme took a jab at Etisalat by using their main adman SAKA against them.
Thats one helluva commercial if you ask me, it had some 'interesting' messages in it. I wonder how much they paid SAKA to poach him from Etisalat lol.
Here's a brief of my observations:
* Hafiz Oyetoro aka Saka, appears to be the ambassador for this campaign. He was popular with the Etisalat brand and it seemed his loyalty to that brand was unquestionable. In this commercial, he is systematically unveiled as he sings the theme song, with emphasis (to my mind) on 'I don port o... to MTN.' That definitely cracked me up. I'm certain his Etisalat days are over. I doubt we'll be seeing 'Saka' in any other adverts for Etisalat except to demonstrate how number portability enables him to 'dump' MTN 90 days later, due to unsatisfactory services (or contract terms). (hahaha)
* Next, judging by the speed with which advert was released, MTN takes the bull by the horns, confident that this scheme is more favourable to them more than their competitors. I can't imagine how long they took to woo Mr. Saka for this one.
All in all, the TVC is very hilarious.
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