Etisalat Win A Country Promo

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What is going on with these telecoms people? Is this a new trend in employing shock value technique in advertising or what? Is it play on words or people's intelligence? I really dont like it. I dislike MTN's win an aeroplane promo now this...Ok! I can see they are now playing with Nigerians.
Read MTN's win an aeroplane promo here